Research system for B2B startups

A guide for founding and solo designers to implement a research system in B2B startups.

The guide covers:

• How to reach out to B2B customers
• What questions to ask
• How to make recurring check-ins with customers
• A Notion database template to keep track of insights
• A method to share the insights with your startup and build influence

About this framework

This is a battle-tested framework that I've refined over many years working with startups. It combines strategic research with continuous discovery to build a tight feedback loop with your early customers.

Who am I?

I'm Ed, a seasoned product designer who's spent the last 10 years building and scaling startups for product-market fit. I've worked with companies like IBM, Revolut, and the WWF.

I developed this method after countless trials and errors at many startups over many years. This stuff just works.

FAQs

What is this?

This is a guide for founding and solo designers to implement a continuous research system in their B2B startups.

The guide is in Notion and it's free. Just enter "0" in the price to get access to the template.

What if I don't have Notion?

No worries. You don't need Notion to view the template. It will open directly in your browser.

Why is this free?

After so many years working in tech, helping lots of designers and founders, I feel like giving back to the design community.

If this guide is valuable to you, the best way to compensate me for it is to leave me a 5-star review. You can also share it on LinkedIn so more designers can find it.