Research system for B2B startups

A guide for founding and solo designers to implement a research system in B2B startups.

The guide covers:

• How to reach out to B2B customers
• What questions to ask
• How to make recurring check-ins with customers
• A Notion database template to keep track of insights
• A method to share the insights with your startup and build influence

About this framework

This is a battle-tested framework that I've refined over many years working with startups. It combines strategic research with continuous discovery to build a tight feedback loop with your early customers.

Who am I?

I'm Ed, a seasoned product designer who's spent the last 10 years building and scaling startups for product-market fit. I've worked with companies like IBM, Revolut, and the WWF.

I developed this method after countless trials and errors at many startups over many years. This stuff just works.

FAQs

What is this?

This is a guide for founding and solo designers to implement a continuous research system in their B2B startups.

What if I don't have Notion?

No worries. You don't need Notion to view the template. It will open directly in your browser.